Search · AI systems · Digital growth

Search opportunities.
Working systems.

I’m Mitchell Miller. I connect enterprise search, product thinking and practical technology, then stay with the work through delivery and measurement.

Director of SEO, AEO/GEO & AI Search Systems

Mitchell Miller
Strategy that ships.Research, systems and hands-on delivery.

Work across

  • Apple
  • CommonSpirit Health
  • Stanford Health Care
  • Clarity AI
  • SFC Surf School

Selected work

Make the complex useful.

Examples of strategy connected to implementation. The full case studies live on the M² site.

02 Commerce · International SEO

Apple Store AMR

Program management for search architecture across the Americas, working across product, marketing, design, localization and engineering.

38+country sites · 138 hreflang variants
Read the case study
03 Local growth · Build & measure

SFC Surf School

Built the website, local discovery experiences and reporting for an Oʻahu surf business.

54 vs. 5Search Console clicks across matched 28-day periods

Aug 12–Sep 8, 2026 vs. Jul 15–Aug 11, 2026. Impressions: 1,652 vs. 470.

Read the case study

Additional case studies and product work are on mj2.pro/work/.

Professional experience

A career spent joining the dots.

Search, analytics, product management and implementation, across enterprise teams and small businesses.

Connect on LinkedIn
  1. May 2026 — Present

    SFC Surf School

    Growth Operations Engineering · Consulting & implementation

  2. Nov 2023 — Feb 2026

    Clarity AI

    Senior AI Search Strategist / AI Systems Consultant

  3. Mar 2024 — Dec 2025

    Stanford Health Care

    Independent SEO/SEM & AI Search Consultant

  4. Aug 2022 — Jan 2024

    Apple

    Program Manager, SEO · Americas Region

  5. Sep 2018 — Aug 2022

    CommonSpirit Health

    SEO & Web Analytics Product Manager

  6. Apr 2015 — Aug 2018

    Wpromote / DemandWave

    SEO Campaign Manager

About

Find the opportunity.
Build what moves it forward.

My work has moved between global commerce, healthcare, AI search and local business. The through line is making complicated digital systems clearer: understand the problem, get the right people aligned, then build and measure the next step.

Today I work through M², my digital growth and software practice. The business site has the full services, case studies and writing.

One current resume

A concise view of the work.

Download the two-page Search Leadership resume, or connect with me on LinkedIn.