Mitchell MillerAEM Content Fragmentation Architecture
Turned the Conditions & Treatments library into a modular AEM adoption case
Partners
Adobe Architects, Regional Leaders
Tools & Data
AEM, Data mapping
Proof
Gave regional teams a reusable content model with titles, summaries, FAQ/schema fields, taxonomy, and local-market variations instead of a generic migration mandate.
Interview Angle
Use this story when the interviewer cares about scale, execution ownership, cross-functional alignment, or turning messy data into a shipped system.
Problem
Top-down migration mandate faced regional resistance across 60+ unique websites; markets needed a practical reason to move, not another abstract platform directive.
System & Approach
Turned the Conditions & Treatments glossary into a modular AEM content-fragment model: reusable titles, descriptions, summaries, FAQ/schema fields, taxonomy, and regional variations. The demo showed how markets could localize service-line content while preserving SEO governance and reducing duplicated CMS work.
Execution Pattern
This work required translating search and analytics signals into concrete requirements, aligning stakeholders who owned different parts of the system, and keeping the implementation tied to measurable business outcomes instead of isolated SEO tasks.
Outcome
Gave regional teams a reusable content model with titles, summaries, FAQ/schema fields, taxonomy, and local-market variations instead of a generic migration mandate.
What this shows hiring managers
Technical fluency with AEM and ability to translate engineering capabilities into executive and market-level business value.