Mitchell MillerApple Seasonal Search
Enterprise SEO program across Apple seasonal commerce surfaces
Partners
Engineering, design, marketing, regional teams
Tools & Data
GSC, Screaming Frog, internal tooling
Proof
Secured engineering roadmap prioritization, presented seasonal search strategy to 60+ stakeholder audiences, and added AI search considerations to the long-term roadmap.
Interview Angle
Use this story when the interviewer cares about scale, execution ownership, cross-functional alignment, or turning messy data into a shipped system.
Problem
Seasonal commerce surfaces (holiday, Mother's Day, back to school, education) needed search strategy, rendering fixes, and executive alignment
System & Approach
Demand research, international SEO (hreflang), JS rendering/indexation remediation, evergreen content strategy, stakeholder readouts to 60+ audiences
Execution Pattern
This work required translating search and analytics signals into concrete requirements, aligning stakeholders who owned different parts of the system, and keeping the implementation tied to measurable business outcomes instead of isolated SEO tasks.
Outcome
Secured engineering roadmap prioritization, presented seasonal search strategy to 60+ stakeholder audiences, and added AI search considerations to the long-term roadmap.
What this shows hiring managers
Ability to operate at massive enterprise scale, influence engineering without reporting authority, and present to large executive stakeholder groups.