Apple Store AMR

Seasonal merchandising SEO for the Americas

RoleSEO Program Manager, Americas

ContextApple.com/store Americas region

Apple Store public page showing ecommerce category and merchandising surface — Current public apple.com/store surface used as representative proof context.Public Source

Partners

Merchandising, Engineering

Tools & Data

Internal CMS, GSC

Proof

Coordinated seasonal SEO updates across Americas store surfaces, including locale checks, rendering QA, and launch support.

Interview Angle

Use this story when the interviewer cares about scale, execution ownership, cross-functional alignment, or turning messy data into a shipped system.

Problem

Needed consistent seasonal merchandising visibility across multiple locales and languages.

System & Approach

Coordinated merchandising updates, locale architecture mapping, and evergreen URLs.

Execution Pattern

This work required translating search and analytics signals into concrete requirements, aligning stakeholders who owned different parts of the system, and keeping the implementation tied to measurable business outcomes instead of isolated SEO tasks.

Outcome

Coordinated seasonal SEO updates across Americas store surfaces, including locale checks, rendering QA, and launch support.

What this shows hiring managers

Experience managing complex locale architectures for global ecommerce.