Mitchell MillerCommonSpirit Network Consolidation
Analytics and SEO preservation during massive health system merger
Partners
IT, Marketing, Regional Executives
Tools & Data
Adobe Analytics, GA4, Screaming Frog
Proof
Organic sessions increased from 2.65M to 4.9M+ while 20+ site migrations and post-merger analytics changes were underway.
Interview Angle
Use this story when the interviewer cares about scale, execution ownership, cross-functional alignment, or turning messy data into a shipped system.
Problem
Post-merger web fragmentation, analytics infrastructure dissolution, migration risk
System & Approach
20+ enterprise migrations with technical requirements, stakeholder coordination, post-launch audits; analytics product ownership through org restructure; organic sessions from 2.65M to 4.9M+ across tenure
20+ enterprise migrations with technical requirements, stakeholder coordination, post-launch audits
analytics product ownership through org restructure
organic sessions from 2.65M to 4.9M+ across tenure
Execution Pattern
This work required translating search and analytics signals into concrete requirements, aligning stakeholders who owned different parts of the system, and keeping the implementation tied to measurable business outcomes instead of isolated SEO tasks.
Outcome
Organic sessions increased from 2.65M to 4.9M+ while 20+ site migrations and post-merger analytics changes were underway.
What this shows hiring managers
Resilience and strategic vision during chaotic enterprise mergers.