Mitchell MillerStanford MyHealth SEO
Full-funnel paid and organic search for regulated academic healthcare
Partners
Content, UX, Clinical Strategy
Tools & Data
GA4, Google Ads, Bing Ads, GSC, Semrush
Proof
Restructured paid and organic search coverage for clinical service lines as patient search behavior shifted toward AI-assisted discovery.
Interview Angle
Use this story when the interviewer cares about scale, execution ownership, cross-functional alignment, or turning messy data into a shipped system.
Problem
High-value clinical service lines needed full-funnel search coverage; AI-driven search behavior shifting query patterns
System & Approach
Budget/measurement ownership, keyword strategy, campaign taxonomy restructuring, cross-functional content/UX/clinical strategy work
Execution Pattern
This work required translating search and analytics signals into concrete requirements, aligning stakeholders who owned different parts of the system, and keeping the implementation tied to measurable business outcomes instead of isolated SEO tasks.
Outcome
Restructured paid and organic search coverage for clinical service lines as patient search behavior shifted toward AI-assisted discovery.
What this shows hiring managers
Experience navigating HIPAA-compliant environments and balancing paid/organic strategy.