Mitchell MillerVet Advocates Growth System
Structured acquisition system for a veterans-services nonprofit
Partners
Nonprofit Leadership
Tools & Data
Meta Ads, CRM
Proof
Signups increased from 2-3/mo to 25-50/mo.
Interview Angle
Use this story when the interviewer cares about scale, execution ownership, cross-functional alignment, or turning messy data into a shipped system.
Problem
Nonprofit lacked structured acquisition to reach veterans in need.
System & Approach
Built structured Facebook ad system, codified the system, and trained an outsourced VA.
Execution Pattern
This work required translating search and analytics signals into concrete requirements, aligning stakeholders who owned different parts of the system, and keeping the implementation tied to measurable business outcomes instead of isolated SEO tasks.
Outcome
Signups increased from 2-3/mo to 25-50/mo.
What this shows hiring managers
Ability to drive full-funnel growth and document systems for handoff.