Yext Entity Data Foundation

Network-wide entity cleanup and syndication

RolePM, SEO & Web Analytics

Context1,000+ location network, Dignity Health

Representative Yext entity data foundation architecture diagram — Representative architecture diagram based on resume/profile experience.

Partners

Yext, Local Operations

Tools & Data

Yext

Proof

Cleaned duplicate listings, standardized NAP data, and syndicated location entities across Google, Apple Maps, Siri, Alexa, Bing, and Yelp.

Interview Angle

Use this story when the interviewer cares about scale, execution ownership, cross-functional alignment, or turning messy data into a shipped system.

Problem

Duplicate listings, NAP inconsistency, no publisher network coverage

System & Approach

NAP cleanup, duplicate suppression, entity management, syndication to Google, Apple Maps, Siri, Alexa, Bing, Yelp

Execution Pattern

This work required translating search and analytics signals into concrete requirements, aligning stakeholders who owned different parts of the system, and keeping the implementation tied to measurable business outcomes instead of isolated SEO tasks.

Outcome

Cleaned duplicate listings, standardized NAP data, and syndicated location entities across Google, Apple Maps, Siri, Alexa, Bing, and Yelp.

What this shows hiring managers

Mastery of local SEO and entity data management at scale.