CommonSpirit Health
Connected location data, page architecture and measurement to patient acquisition across a large healthcare network.
Reported FY22 outcomes; the case study describes attribution and role context.
Read the case studySearch · AI systems · Digital growth
I’m Mitchell Miller. I connect enterprise search, product thinking and practical technology, then stay with the work through delivery and measurement.
Director of SEO, AEO/GEO & AI Search Systems
Work across
Selected work
Examples of strategy connected to implementation. The full case studies live on the M² site.
Connected location data, page architecture and measurement to patient acquisition across a large healthcare network.
Reported FY22 outcomes; the case study describes attribution and role context.
Read the case studyProgram management for search architecture across the Americas, working across product, marketing, design, localization and engineering.
Built the website, local discovery experiences and reporting for an Oʻahu surf business.
Aug 12–Sep 8, 2026 vs. Jul 15–Aug 11, 2026. Impressions: 1,652 vs. 470.
Read the case studyAdditional case studies and product work are on mj2.pro/work/.
Professional experience
Search, analytics, product management and implementation, across enterprise teams and small businesses.
Connect on LinkedInGrowth Operations Engineering · Consulting & implementation
Senior AI Search Strategist / AI Systems Consultant
Independent SEO/SEM & AI Search Consultant
Program Manager, SEO · Americas Region
SEO & Web Analytics Product Manager
SEO Campaign Manager
About
My work has moved between global commerce, healthcare, AI search and local business. The through line is making complicated digital systems clearer: understand the problem, get the right people aligned, then build and measure the next step.
Today I work through M², my digital growth and software practice. The business site has the full services, case studies and writing.
One current resume
Download the two-page Search Leadership resume, or connect with me on LinkedIn.