Systems Architecture

A standardized flow from raw data sources to final delivery. This is the operating system behind enterprise scale.

1. Sources

GA4GSCGoogle AdsAdobe AnalyticsProfoundCRMCMSYextScreaming FrogBigQueryCall TranscriptsJira/Asana

2. Analysis

SQLPythonAttribution ModelingCrawl/Render DiagnosticsEntity ExtractionCompetitive AnalysisPrompt-Set MonitoringAEO/GEO Scoring

3. Workflow

Business CasesTechnical RequirementsDashboardsBriefsQA LoopsEntity SystemsStakeholder Readouts

4. Delivery

Engineering PrioritizationContent UpdatesEntity TemplatesReporting AutomationExec SummariesClient RoadmapsContinuous Improvement

Skills Matrix

Core SEO

Enterprise strategy, international SEO (hreflang), crawl budget optimization, JavaScript rendering/indexation, migrations, content architecture, keyword strategy.

AEO/GEO & AI Search

Prompt-set monitoring, citation velocity, share-of-voice measurement, retrieval augmented generation (RAG) optimization, LLM evidence targets.

Entity Systems

Parent/child architecture, structured data mapping, schema generation (FAQ, local, organization), network syndication (Yext, Maps).

Analytics & Data

GA4, Adobe Analytics, BigQuery, attribution modeling, dashboard creation, raw log file analysis, revenue modeling.

AI / Dev

Python, SQL, prompt engineering, LLM API orchestration (OpenAI, Anthropic), internal tool prototyping, workflow automation.

Tools

GSC, Screaming Frog, Profound, Semrush, Ahrefs, Yext, AEM, Jira, Asana, Looker Studio.