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Portfolio

Enterprise Search, AEO/GEO, and AI Systems Work

Apple-scale SEO programs, healthcare search infrastructure, AEO/GEO measurement, and internal AI tools. Personal builds are separated below so the enterprise work stays easy to scan.

Apple Newsroom holiday season page showing seasonal gift guide coverage
Enterprise SEO

Apple Seasonal Search

Enterprise SEO program across Apple seasonal commerce surfaces

Apple Store public page showing ecommerce category and merchandising surface
Enterprise SEO

Apple Store AMR

Seasonal merchandising SEO for the Americas

Apple Education Store public page showing education merchandising surface
Enterprise SEO

Apple Education Store

Back-to-school search optimization

Stanford Health Care MyHealth App Store page showing mobile app screenshots
Enterprise SEO

Stanford MyHealth SEO

Full-funnel paid and organic search for regulated academic healthcare

Archived Dignity Health homepage showing regional location navigation in 2018
Enterprise SEO

Dignity Health Yext Location Conversion Engine

Programmatic SEO and conversion infrastructure across 1,000+ healthcare location pages

Representative CommonSpirit network consolidation architecture diagram
Enterprise SEO

CommonSpirit Network Consolidation

Analytics and SEO preservation during massive health system merger

CommonSpirit orthopedic surgery service-line page showing patient acquisition content surface
Enterprise SEO

Dignity Health Conditions & Treatments Library

Competitive-intelligence content library that became AEM migration leverage

Representative AEM content fragment architecture diagram
Enterprise SEO

AEM Content Fragmentation Architecture

Turned the Conditions & Treatments library into a modular AEM adoption case

Representative Yext entity data foundation architecture diagram
Enterprise SEO

Yext Entity Data Foundation

Network-wide entity cleanup and syndication

Representative ClarityPulse AI reporting dashboard mockup
AI Products

ClarityPulse

Personal AI reporting prototype: GA4, GSC, ads data → source-backed narratives

Representative AEO measurement dashboard mockup
AEO/GEO & AI Search

AEO Visibility Infrastructure

Measurement system for brand visibility in AI search engines

Download the resume that fits the role.

Each version emphasizes different evidence: enterprise SEO, AEO/GEO, AI product systems, or organic growth.

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